Whatever size the project is, we can help!
THE INTEGRATED APPROACH
The latest technology integrates sales and marketing to an extent that simplifies the process and automates much of the labour associated with marketing. This frees up your sales team to focus on active leads and boost sales by identifying and targeting active leads.
The key to this is a responsive marketing process that not only identifies your potential customers that are aready to buy today but nutures them through the sales process until they are ready to purchase your products or services.
All this can be done at an economical price that opens your business to sophisticated marketing processes that are usually the preserve of big business.
WEBSITE & LEAD PAGE DEVELOPMENT
Whether you’re looking to tweak your current website or you want a fresh start, we design fresh, attractive and strategic websites and landing pages that are activated with inbound marketing tactics to ensure you’re capturing lead data and growing your customer base.
CONTENT MARKETING
Communicating with your audience regularly through social media is a crucial element to staying “top of mind” within your customer’s buying cycle. We’ll develop a social media marketing calendar for you that works hand-in-hand with blog content production to maintain and grow your social media presence.
EMAIL MARKETING
All that lead generation needs to be put to use, and that’s where email marketing comes in. Regular email newsletters offer another touchpoint for your brand, to ensure you’re maintaining brand recall and keeping your audience aware of the latest developments from your business.
The email can also be used to provide special offers to your clients and generate business from your loyal customers.
PAID ADS & RETARGETING
Advertising through Google AdWords, Facebook Advertising, LinkedIn Advertising ensures you’re growing your audience by putting you brand in front of new faces, while retargeting can entice potential customers to return to your site through targeted messaging.
CRM – INBOUND MARKETING
A common mistake made by businesses is to focus on immediate sales opportunities and put future sales into a separate basket.
The goal of all marketing campaigns is to attract people to your website. But what do you do when they arrive? Impact PR positions your business as a solution provider by attracting visitors to your activated website to convert them into leads (through paid media and SEO) ansd, sell them your product/service and retain them for future opportunities.
Inbound marketing builds a long-term sales pipeline that nurtures potential customers until they are ready to make an enquiry and the conversion process starts. By keeping potential clients in the information loop you stay top of mind when the buying process commences.
TARGET MARKETING
Who are your customers? What are their “problems” that need to be solved? How do you identify them and speak directly to them? Using market research, your database, and your sales team, we create detailed customer “personas” that you can target through your marketing campaigns to maximise your sales outcomes.
SOCIAL MEDIA CONTENT
“Logic makes people think, emotion makes people act” – Kenny Hill
And there’s nothing more emotionally stirring than image and video. We can source or produce high quality still and moving imagery to bring a spark of humanity to your online presence and communicate your business through visual storytelling.
SEARCH ENGINE OPTIMISATION (SEO)
Every consumer uses Google to find the solution to their problems. You may offer the solution, but are you being found? Without SEO bringing you to the forefront of your industry, your potential customers may not even know you exist. Impact PR develops your SEO strategy using a number of tactics that will increase the visibility of your website and ensure you’re being found by those who are looking.
MEDIA COMMS
A perfect way to boost your visibility is media communications.
Engaging with the mass media is a great way to connect to your key audiences as a low cost.
Selecting what will be stories or issues will be media friendly and strategic to your business requires a finely tuned sense of issues and key contacts in the media.
Impact can review your business and develop a strategy to link in with your digital marketing and corporate positioning.
PHOTOGRAPHY AND VIDEO
Quality video and photography is a key part of boosting your advertising response. In a market dominated by online advertising quality images attract more eyeballs and spur greater responses. But posting a video is not just what is required. Carefully crafting the script and imagery to suit your product or service is critical to achieving your outcomes.
Videos can be used to promote your business or inform potential customers about elements of your service as blog or advertisement.
Happy words from happy Clients
“The story had got published in the weekend Herald-Sun got plenty of response and we sold six apartments from this exposure,”
Managing Director
Property Developer, Melbourne
“We had an existing client contact us from the article (Impact wrote and had published) and we have now done a j-v with them and they provide all the funding Not bad PR!”
Managing Director
Major Construction Company, Melbourne
“Having worked with Impact Corporate communications for almost seven years I highly recommend Grant Muller and his team.
They are creative, inventive and thorough in their approach to media relations and marketing and provided consistently good outcomes for MAB Corporation on a range of projects. Impact was key player in MAB winning its bid for New Quay and was highly creative in its approach to marketing the precinct to the general public through the media. Grant’s strong knowledge of the media and its methods created consistent coverage for many years that helped to successfully launch NewQuay into the market place on the back of the great public anticipation he had generated.
Grant’s self-starting, high energy personality provides a can-do approach to problems and often allows us to look at issues with a different perspective.”
Andrew Buxton, Managing Director
MAB Corporation
“Impact has consistently delivered focussed, sensitive and creative outcomes in promotion, public relations and marketing strategies to our business.
The service has provided unequalled analysis though consultation and advisory session with director Grant Muller.
He is quick to grasp the key issues that face us and to offer solutions and agendas to enhance our position in the marketplace. Grant’s widespread contacts in the business media are among the many talents he offers clients. His ability to achieve results with targeted audience-specific press releases has lifted our business profile and helped us to maintain our reputation in the property development industry.”