In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 most popular links on Facebook resulted from spam or inauthentic behaviour. The top two best-performing links came from the same website, with over 50 million views, before the posts were blocked for violating the Inauthentic Behaviour policy. […]
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S.M.A.R.T. goals & the building blocks to growing your business
Before you set out on a marketing campaign there are some really important – and simple processes to explore. S.M.A.R.T. goals are the first building blocks that you need for your program: Specific (simple, sensible, significant). Measurable (meaningful, motivating). Achievable (agreed, attainable). Relevant (reasonable, realistic and resourced, results-based). Time bound (time-based, time limited, time/cost limited, […]
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