Project: Eucalip Group

Eucalip Group

Impact was commissioned by the Eucalip Group to drive sales of its disinfectant products.

With a miniscule budget we implemented a highly target B2B approach via Linkedin that generated significant sales during the pandemic.
By using specific Linkedin targeting we built a database of contacts from 100 to more than 4500 people in related industries across Australia and internationally and linked it to a CRM.

The project required a significant rebuild of the website that required demonstration videos and updates on product information and a more structured approach.

The rebuild included e-commerce and translation capability for a wide number of markets in Asian and a subscription capability as well as ongoing website maintenance.

 

 

 

Impact was commissioned by the Eucalip Group to drive sales of its disinfectant Det-Sol® during the start of the Covid period. Eucalip was all of a sudden inundated with larger orders from Government and Private operations where new machinery had to be acquired to complete.

With a miniscule budget we implemented a highly target B2B approach via Linkedin that generated significant sales during the pandemic.

By using specific Linkedin targeting we built a database of contacts from 100 to more than 4500 people in related industries across Australia and internationally and linked it to a CRM.

The project required a significant rebuild of the website that required demonstration videos and updates on product information and a more structured approach.

The rebuild included e-commerce and translation capability for a wide number of markets in Asian and a subscription capability as well as ongoing website maintenance.

Steve Chaplin

Managing Director

Eucalip Bio Chemical Group Pty Ltd