ImpactPR worked with MAB Corporation for seven years assisting in the acquisition and promotion of more than $1 billion of apartment and hotel development.
We played a key role in the pitch for the NewQuay development that has become one of Australia’s most successful urban regeneration projects as well as numerous other major apartment projects across Melbourne.
Impact started with MAB Corporation in its start-up phase and our initial role was to create highly sophisticated presentations to the Victorian Government backed by an integrated media campaign to boost the profile of its directors.
Those presentations led to MAB securing one of the largest and most strategic sites in Docklands that became NewQuay.
Impact started with Mab in its start-up phase through to it being a major Melbourne developer.
This included working on the strategy for winning New Quay, promotion of the apartment towers and marketing the business and its directors in a multi-pronged approach aimed at its long term business goals.
“Having worked with Impact Corporate communications for
almost seven years I highly recommend Grant Muller and his
They are creative, inventive and thorough in their approach to
media relations and marketing and provided consistently good
outcomes for MAB Corporation on a range of projects.
Impact was a key player in MAB winning its bid for New Quay
and was highly creative in its approach to marketing the
precinct to the general public through the media.
Grant’s strong knowledge of the media and its methods created
consistent coverage for many years that helped to successfully
launch NewQuay into the market place on the back of the
great public anticipation he had generated.
Grant’s self-starting, high energy personality provides a can-do
approach to problems and often allows us to look at issues
with a different perspective,” Andrew Buxton, Managing
Director, MAB Corporation.